About us
Fereya wasn't born from a business plan. It was born from a deep frustration, the kind that comes from searching, endlessly and unsuccessfully, for clothes that compromise nothing: not quality, not aesthetics, not conscience.
If you've ever felt that frustration, if you've ever stood in front of a full wardrobe and felt like you had nothing to wear, then you understand exactly why Fereya exists.
My name is Cecilia Codreanu. After twelve years in banking, I left to do something with my hands. I enrolled in patternmaking and garment construction, not to start a business, but to make what I couldn't find: pieces I could wear from the office to the weekend without compromise, from the finest materials, without feeling like I was making a sacrifice every time I checked the price tag. I come from a family of tailors. I am the fourth generation. And somewhere along the way, that history found me.
When the idea of a brand came, I knew one thing: I wanted every woman who chooses Fereya to feel as though she had received a gift from a friend. Not a transaction. Not an order confirmation. A gesture made with care, from someone who understands exactly what she was looking for, because she was once looking for the same thing.
True luxury was never about being seen. It was about how something feels when no one is watching, the weight of a fabric, the precision of a cut, the quiet confidence of wearing something made entirely for you. Somewhere along the way, that got lost.
Fereya exists to bring it back.
Beauty That Stands the Test of Time
We live in a world that glorifies speed. New collections every week, trends that expire before they're delivered, clothes treated as disposables.
We have deliberately chosen the opposite path.
Every piece in the Fereya collection is worn, washed and tested repeatedly before it reaches you. If it doesn't hold, it doesn't stay. What remains is what lasts.
And because I have learned, from personal experience, that there is nothing worse than having nowhere to put your hands, and later, nowhere to quickly wipe a small mouth or hold two tiny hands at once, we put pockets in everything we possibly can.
The Raw Material Is Not a Detail. It Is Everything.
Before a Fereya piece reaches you, it passes through a selection process that begins thousands of kilometres away, in the fabric houses of Italy.
We work exclusively with natural or natural-origin fabrics. Not as a trend, but as a conviction, one that became personal. In a world where skin sensitivities and fabric-related dermatitis are increasingly common, we decided early on that what touches your skin should never be a compromise.
When we select a fabric, we ask three things: what is it made of, how does it feel against the skin, and how does it age. A material that looks beautiful on day one but loses itself by day thirty was never worth choosing.
We source from Italy because the textile tradition there is unmatched. The rest, the art, the light, the food, the general attitude toward beauty, is a bonus we don't apologize for.
Made by Hands. Not by Algorithms.
Every Fereya piece is individually handcrafted, from the first cut to the final stitch. Small batches, no shortcuts, no exceptions.
Discover the Atelier
With love and gratitude,
Cecilia